Challenge:  Neutralize Negative Housing News
In declining housing market with excessive negative broadcast and print news, we wanted to reach the communities’ Realtor® base with positive residential housing news, updates on community amenities, improvements and announcements.

Solution:
Monthly E-mail blast to opt-in Realtor® database of “Good News” newsletter.
Single page with colorful graphics, good news headlines, links to positive third-party news articles and community updates.  Feedback from Realtor® base is that program keeps them informed of latest developments, while providing positive articles for their client base.

E-Mail Blast: Monthly newsletter with fresh and new topics to Realtor® database

Showing Thank You Gifts:  $25.00 gift card inside “Good News” thank you card for every Realtor® showing.

Sale Thank You Gift: $50.00 gift card inside “Good News” thank you card for every Realtor® co-op sale.