If you have a problem and need it solved in an efficient and successful way – Phyllis DeWitt is the one who can do it. Just ask developers, builders and sales professionals, both locally and nationally. There is no one better for the job.

Known for never “doing things the usual way”, she has developed innovative, unique and successful campaigns, promotions and sales events targeted to bring results. By looking ahead, creating a new mold and keeping in touch with tomorrow’s marketing trends, she develops a vision that brings results. Her unique efforts have won praise and garnered profits for many high-profile builders and developers.

“You can’t get caught up in the old ‘real estate’ mindset. Real estate is a consumer product, just like fashion, cars or Starbucks. To be successful in the marketplace, you must know your consumer and speak to them in ways that reach their souls and their pockets. Some avenues are conventional and some are very unconventional.”

Throughout her career, she has successfully analyzed and projected market and consumer trends for her clients, established and managed multi-million-dollar advertising budgets, obtained local and national co-op advertising revenue from vendors, directed interior design of model homes and sales offices, recruited and trained sales personnel, and developed Realtor® outreach programs. She has received numerous accolades and awards, and was recently honored with the Home Builders Association of Greater Dallas prestigious Legend of Sales and Marketing Award.

With a fresh eye and a burning desire to “do it so much better,” Karen, a co-founder of the company, brings her creative mind and exceptional talent to every challenge, developing a unique and well-targeted solution. “ I want the ‘off the shelf’’ – or in more corporate terms, ‘That’s Insightful!’ – factor in every ad, campaign or project that I direct.”

The term “seasoned professional” only skims the surface when exploring Karen’s many talents and accomplishments. It is her combined background in retail, business to business and real estate marketing on local, state and national levels that enables her to develop exactly the perfect concept or on-target branding for the client. “I look at a project from every aspect – if it means the solution is placing toy houses in boxes of Cheerios, then that’s what we do.”

An innovative and creative thinker with a successful track record, she has garnered local, state and national awards for copy, concept and campaigns which encompass print, direct mail, television, Internet, radio, collateral materials, public relations, promotions and special events.

“A fun day for me is spent developing ideas for a comprehensive campaign, looking at the logical, more traditional solutions and then adding a bit of off-the-wall elements to spice it up. When I can do this and bring maximum benefit for minimum expenditure, I feel successful.”  Ms. Wilkerson received her BA from Southern Methodist University.